For Jaeger London, straight ponytails were looped up – what Sam describes as ‘an evolution of straight’, while at Twenty8Twelve by S.Miller, tonged hair was blow dried out to reduce the wave and straighten the ends. For Fendi, Karl Lagerfeld’s brief was ‘graphic fluidity’ which Sam interpreted as long, fluid hair that was completely linear at the ends, created by cutting a blunt, chunky line into the ends of hair extensions. Even at Clements Ribeiro, where Sam created six inch tall topknots, the straight up styles relied on ironed hair as a basis for the look.

HOW TO GET THE TALES OF STRAIGHT LOOK: AS SEEN AT JAEGER LONDON

STEP 1

Ensure hair is in perfect condition for this sleek and modern style using Pantene Daily Moisture Renewal Shampoo and Conditioner.

STEP 2

Comb hair through from roots to ends using Herbal Essences Dangerously Straight Treatment to reduce frizz and add a gorgeous,healthy shine.

STEP 3

Allow hair to fall into its natural parting, then blow dry torelease the volume-enhancing benefits of the mousse,working hair away from the face.

STEP 4

Next, loosely gather the hair into a ponytail at the nape of the neck, looping the lengths up and securing with ano-snag elastic band, leaving the ends free.

STEP 5

The effect should be casual, as though the hair is slipping loose.

STEP 6

Condition any dry ends using Herbal Essences Treatment None Of Your Frizzness, working a tiny amount into the tips.

STEP 7

Finally, slightly loosen up the style, freeing a few strands of hairaround the hairline for a casual, modern effect.