Super Seventies

Super Seventies is a major hair look - full of volume, either cascading waves (Blumarine) or gigantic frizz (Marc by Marc Jacobs); alternatively, slicked down and side parted (Gucci) or with the lengths rolled up (Louis Vuitoon.

The age of disco and seventies South of France glamour: these were the cues defining the revival of one of the most style-focused decades, which were tossed about backstage as instant aide memoires for those who weren't there first time around. The common factor is 'expensive': this particular revival owes much to high living New York style, circa 1977 when disco was at its peak. At Blumarine, the 'Cote d'Azur lifestyle' was in full effect with floaty kaftans, lots of gold jewellery and what Sam McKnight describes as 'glossy, swishy hair with a light, floaty finish'. At Mulberry, a more daytime seventies vibe was apparent with long, lightly waved hair, a glossy healthy looking fringe, and every girl redhead looking like a natural.

Step-by-step

  1. 1. Creating your base.

    Create the perfect base for this lightweight style using Pantene Pro-V Nourished Shine Shampoo and Conditioner to create a really glossy shine without weighing down the hair. Buy it now at The Store.

  2. 2. Inject some body with a blow dry.

    Work a body magnifying mousse through from roots to ends and blow dry, using a a large, round brush. Make sure you dry your hair away from the face, to give your roots lift - this is not a flat hair look.

  3. 3. Get your tongs out.

    Next, set the hair using large barrel curling tongs, slipping each roll off the tongs and immediately clipping to the head until completely cooled down. Once cold, unclip, then blow dry curls out, back and away from the facet to give the result of perfectly dressed, healthy looking hair with body, but which isn't actually curly!

  4. 4. The final touches.

    Finally, comb in a clean, centre parting, allowing the hair to fall lightly to each side, to retain some root lift. Mist over using a shine-enhancing hair spray to allow for movement and for hold.

Comments

Louis Vuitoon? lol is that the knock-off version?

I like this idea and i think that i may be able to do this myself..but i know its something that i will have to practise before i get i right…so now i cant say im bord as now i have something that i would like to try on my own hair and; that way i will have the style down pat before i try it before going out.Thank-you for the tips.

lol at Susanna’s comment! love the typos!

Leave a comment

Sorry, there were some errors with the form

    Rouge VIP

    Register Now

    How To Categories

    Product Spotlight

    Pantene All Day Smooth

    Pantene All Day Smooth protects hair against everyday damage to keep it looking smooth and healthy. With no need to wash out, it can be used anytime, anywhere.

    Find out more   Buy Now